This bundle gives an in-depth understanding of the 3 most important Search Engine Management domains
- Pay-Per-Click, Google AdWords and Display Advertising
15 hours of high-quality e-learning content, 365 days access
This bundle gives an in-depth understanding of the 3 most important Search Engine Management domains - Pay-Per-Click, Google AdWords and Display Advertising
Pay Per Click (PPC) Foundations Course - Understand the basic of PPC and Paid Search. Learn how to ideate, manage and execute digital paid campaigns.
Complete Google AdWords Professional Certification Training - Become a complete Google Advertising Professional. Get an in-depth understanding of the major aspects of Google advertising network including Search, Display, Mobile, and Video.
Display Advertising Certification Training - Learn everything you need to know about Display advertising: ad options, remarketing campaign, utilization of cookies, and how to work with third-party agencies for Display campaigns.
Pay Per Click (PPC) Foundations Course
Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.
The PPC course trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.
Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video.
After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video
The course on Display Advertising provides insight on everything a participant needs to know, starting with which ad-options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns.
The PPC Professional bundle is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:
✔ Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry
✔ Digital Marketer, to master Google AdWords
✔ Traditional Marketer, to master online marketing techniques
✔ Entrepreneurs/Business owner, for using Google advertising network to promote their business.
✔ Marketing Professionals
✔ Social Media managers
✔ Fresh graduates